The Future of Sport
Employment, Skills and Apprenticeships
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Why Sports Media Group are proud to present in association with the Black Country LEP and BeActive Partnership the much anticipated Future of Sport Conference to be held at the home of Wolverhampton Wanderers Football Club on the 13th September 2016.

Both the Government's A Sporting Future and Sport England's Towards an Active Nation Strategies are underpinned by the need to transform delivery through our workforce whether professional, paid or unpaid, coaches, practitioners and volunteers. The key to enabling this change is understanding how this shift fits into the context of both the Governments overall employment and skills priorities as well as balancing the supply and demand for skills new and existing, with local areas. The Government's Sporting Future strategy has placed great emphasis on the sector taking a positive role in the recruitment of apprentices and to change frontline delivery to focus on the soft skills needed to get people taking part. 

This conference aims to provide some of the answers on priorities and the alignment of Government's overall plans and sports ambitions. It also proposes that we need to take a more pragmatic approach to change through balancing the supply and demand for skills, understanding from other sectors as well as demonstrating impact on Government's priorities. 

The conference will also stimulate debate on the need for change from students, to academics, to practitioners. How we can create sport as a valuable and attractive career opportunity? Where can people go for information, advice and guidance? How can the world of practitioners work better with academics? 

In taking this work forward, we will also explore examples from both within and beyond the sector around apprenticeships, careers and mentoring and how this can lead to both long term gain and short term impact. 

This conference is a must attend for all those working in sport and physical activity, academics, students and practitioners alike and those who believe that the future workforce is fundamental to an active nation. 

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