The Future of Sport
Employment, Skills and Apprenticeships
Register Now

At WSMG we are committed to offering you the very best conference at the very best value. Throughout 2016 we will continue to deliver conferences focusing on how the sports industry can develop partnerships across all areas and how through strong governance and focused debate we can increase participation, and deliver the many aspects of the recently published "Sporting Future: A New Strategy for an Active Nation. 

All our conferences are open to professionals, decision makers and influencers from numerous sporting and professional backgrounds. 

As a delegate you will become part of our dedicated Why Sports community gaining access to our prestigious conference, our ever expanding research library and all associated social media networking groups.


The subjects and themes being covered by our many illustrious speakers from across Government and the leading national sporting organisations in our plenary, break out sessions and Workshops will provide insight and vision on topics including:

  • Employment and skills priorities and the impact upon the sport sector. 
  • The Government's and Sport England's workforce strategy and priorities. 
  • Employment and skills interventions.
  • Future opportunities for all. 
  • The sport sector's employment demand led priorities. 
  • The Government's apprenticeship challenge. 

Your Delegate Package includes the following;

  • Access to all areas of the conference including the main plenary presentations, Q&A sessions, speaker presentations, workshop sessions and our exhibitor networking zone. 
  • Access to information and guidance on current and future strategies from the UK’s leading authorities and governing bodies.
  • Gain an understanding and the ability to share knowledge with leaders and professionals from the sport sector.
  • Identify best practice approaches from the most successful projects to date from across the Uk.
  • Gain CPD points for attendance on the day along with copies of all slides and information covered across the course of the entire 12 month online conference campaign.
  • By purchasing a ticket for the conference you will directly contribute to the development of the Black Country BeActive Partnership. 5% of all funds raised at the conference will help towards creating new programmes of work.
  • Have the opportunity to understand the strategies that directly affect your organisations, whilst influencing future Government policy.
  • Via our website, all delegates can submit their organisations relevant policies and case studies onto our ever growing resource library throughout the full lifecycle of the conference engagement period.
Public and third sector £225
Private sector £395
Please note: Due to the high volume of interest across all sectors, and so as to ensure fair representation for all relevant bodies, all delegate tickets are awarded on a first come first served basis.  Organisations are limited to a maximum of 5 tickets.
Who Should Attend.
WHY Sports 2016 will be open to professionals, decision makers and influencers. Please see below for a list of those represented.
  • Central Government 
  • Local Government 
  • Third Sector 
  • Private Sector
  • Higher and Further Education
  • Chief Executives
  • Councillors
  • Sports Development Officers
  • Directors / Heads of National Governing Bodies
  • Directors / Heads of Performance
  • Directors / Heads of Sports Development
  • Directors / Heads of Local Sports Councils and Trusts
  • Director of Sports and Recreational Facilities
  • Heads of County Sports Partnerships
  • School Games Organisers
  • Heads of Physical Education
  • Heads of School Sports Partnerships
  • Academia Lecturers / Researchers
  • Partnership Directors
  • Performance Directors
  • Communications Directors
  • Public Health Directors 
  • Recruitment and Employment Specialists
  • Community Leaders / Developers
  • Local Authority Executives
  • Health Improvement Teams
  • Health and Wellbeing Boards 
  • Social Marketing and Behaviour Change Teams
  • Education, Children and Young People's Services
  • Head Teachers
  • Business Development Directors / Managers
  • Sports Leaders
  • Sports Charities 
  • Third Sector Service Providers
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WHY Sports Media Group Limited Pure Offices Ltd Brooks Drive Cheadle Royal Business Park Cheadle SK8 3TD
Tel: +44 (0)161 464 8688
VAT Number - 234689772 Registration Number - 9589437