The Future of Sport
Employment, Skills and Apprenticeships
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Sports Employment, Skills and Apprenticeships

The Government's New Strategy for an Active Nation wants the sport sector to be at the forefront of changing the way frontline staff interact with customers. It questions the continual focus on technical qualifications and the need to make sport an attractive career option for the brightest and most able individuals, and for the Further and Higher education sector to ensure graduates are high quality and have the right skill sets for employers. It sees apprenticeships as the key mechanism to realise a sport workforce with the right skills. 

Sport England's recently announced "An Active Nation" strategy covers issues ranging from,  coaching, volunteering and workforce setting out how this will be achieved. These far reaching strategies will provide the platform to inform locality planning and delivery. The Government also sees employment and skills as key economic growth with a commitment to provide three million apprenticeship starts in 2020. These provide both challenges and opportunities for the the sport sector as we navigate the national sports strategy with a greater devolved responsibility for employment and skills to areas such as Local Enterprise Partnership's and the devolution deals alongside a range of policy and funding programmes such as Area Reviews, City Deal, Talent Match, Careers and Enterprise Company and European Social Fund funding including Youth Employment Initiative and Building Better Opportunities. 

In determining the supply and demand of skills needed to transform the sport sector workforce within our localities, we need to consider the potential opportunity and impact of wider Government priorities and in turn demonstrate our impact on social and economic outcomes. In response to this policy shift, the Black Country Local Enterprise Partnership and the BeActive Partnership has completed UK's first Sector Skills Action Plan for the Sport and Physical Activity, (2016 - 2021) which navigates both sport and economic priorities by understanding the local supply and demand for skills and the actions to address the gaps and shortages which results. It is hoped that delegates find valuable insight from this plan and are able to apply aspects to their own regions and departments.

The Future of Sport - Employment, Skills and Apprenticeships is targeted at all sports employers, the Further and Higher Education sector, leisure industry and the wider private sector organisations which supply the skills to the sector. 

The conference will provide a platform to discuss and debate;

  • Set out the Government's employment and skills priorities and impact on the sport sector. 
  • Discuss the Government's and Sport England's workforce strategy and priorities. 
  • Explore employment and skills interventions and the opportunities for the sport sector. 
  • Debate the readiness of the sector to determine its employment demand led priorities. 
  • Consider how sport and physical activity can deliver the Government's Apprenticeship Challenge. 

The conference will host keynote presentations from Central Government and Sport England whilst providing an opportunity to share knowledge in a range of dedicated Workshop presentations and an active open floor debate.

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